Business Operation Model Analysis and optimization Path Research of Coffee Industry in China--Taking Starbucks and Rising as examples

Starbucks has been up against intense competition in the coffee business ever since Luckin Coffee, a quickly expanding chain throughout China, entered market. overtaken Starbucks, premium brand as bargain competitor thanks to its speedy online ordering capabilities, prompt delivery, and readiness offer discounts when shopping. possesses, however, delicate decorated offline stores, which give customers so-called loving warming “third place” work or study offers many customized options make clients’ favorite drinks. These components are something that cannot crowd. People’s demands have changing rapidly, so these companies need new strategies adapt adjustments occupy larger market share. This paper analyzes operation models compares financial statements where necessary of two find most optimum industry, especially China.